This year, RI President R. Gordon R. McInally is encouraging Rotary members to create a culture of care, both within Rotary and around the world, by making mental health a priority. In a caring culture, leaders and members focus on helping each other thrive. 

That makes August — Membership and New Club Development Month — the perfect time to evaluate your club’s culture and adjust it if needed. Members are more likely to stay if their club experience is fulfilling. Use these ideas to help members feel involved, valued, and cared for:

• Communicate with people at every stage of their membership. If members think their experience in the club can be improved, take action to make changes. You can also use these two surveys to learn more about what members are thinking:

  1. The member interest survey will help you understand what new and prospective members care about and how they want to contribute. 

  2. The member satisfaction survey (or an online version) can be distributed each year to all members. 

  By asking for feedback regularly and responding to it, you show that you’re open to change, and you empower members to be involved in creating their ideal club experience.

• Use the Club Health Check to identify areas where your club could improve and determine how to keep your club relevant for members and the community. 

• Take the Creating an Inclusive Club Culture course to discover ways for your club to become more inclusive, diverse, and equitable. Remember that for any Learning Center course, you’ll need a My Rotary account. 

You can also find more membership resources on My Rotary.