Clear space is the space surrounding the Masterbrand Signature that needs to remain empty. It is equal to the height of the capital "R" in the Rotary wordmark.

Mark of Excellence (MOE)

The Rotary wheel is the Mark of Excellence. When you use the Mark of Excellence, we encourage you to use the Masterbrand Signature near it for clarity and recognition. There is no maximum height for the Mark of Excellence, the minimum size should be approximately 3x height of the wheel in the nearby Masterbrand Signature (see layout and sizing examples below). There is no simplified version of the Mark of Excellence — the words “Rotary International” must always appear in the wheel. The logo cannot appear in other colors than shown on this page.

Signature System for Clubs

We have created special signature systems that allow you to identify your club on all your communications materials.

The Rotary club signature comprises the Masterbrand Signature plus the club name. This signature system should be used instead of the Masterbrand Signature on club-level communications. 

Use the name on your charter or the name your club is known by in your community in your club logo. Because the word “Rotary” is already in the logo, you don’t need to repeat it. For example, the Rotary Club of Evanston, Illinois, USA, would add only “Club of Evanston” below the Masterbrand Signature.

The club name always appears on the same side as the wordmark, it should right-align with the “y” in Rotary. The positioning and the size relationship between the wordmark and the wheel can’t be altered.

You can use either the Masterbrand Signature or the Masterbrand Signature Simplified when you create your district or zone logo. We recommend using the simplified version if the logo will be smaller than 1.25 cm (0.5 inches) or will be embroidered.

Find templates for creating your club logo in the Brand Center.

Lockups

Partners

Partners are external organizations that collaborate with Rotary to develop, support, and implement programs and service projects. To create a partnership lockup (Rotary’s Masterbrand Signature plus the partner’s logo), follow the guidelines illustrated on this page. Only one partner can be featured in a lockup. Partner logos must be at least equal in height to the Masterbrand Signature but no more than 1.5 times the height of the Masterbrand Signature. The width of partner logos may vary, but they should not visually overpower the Masterbrand Signature.

Rotary Action Groups or Rotary Fellowships

To create a Rotarian Action Group or Rotary Fellowship lockup (Rotary’s Masterbrand signature plus the Rotarian Action Group or Rotary Fellowships logo), follow the guidelines illustrated on this page. We recommend using words in your lockup to show your affiliation with Rotary (see Disaster Network of Assistance Rotarian Action Group). However, you can use your action group or fellowship logo in your lockup (see the Rotarian Executive Managers Fellowship logo). Your action group or fellowship logo should always appear to the right of Rotary’s Masterbrand Signature. It must be at least equal in height to the Masterbrand Signature but no more than 1.5 times the height of the Masterbrand Signature. The width of action group or fellowship logos may vary, but they should not visually overpower the Masterbrand Signature. Remember, you can’t create a Rotarian Action Group or Rotary Fellowship logo of your own that contains or resembles the Rotary Masterbrand Signature or Mark of Excellence (wheel). Find templates for creating your own action group or fellowship lockup on the Brand Center, rotary.org/brandcenter.

Rotary Community Corps (RCC)

Lockups are used to show a relationship between Rotary and Rotary Community Corps. RCC is a club-sponsored organization. The lockup comprises the club signature and the sponsored organization text. You can use either the Masterbrand Signature or the Masterbrand Signature Simplified when you create your logo. We recommend using the simplified version if the logo will be smaller than 1.25 cm (0.5 inches) or will be embroidered. Find templates for creating your own lockup on the Brand Center, rotary.org/brandcenter.

Rotary Youth Leadership Awards (RYLA)

Lockups are used to show a relationship between Rotary and Rotary Youth Leadership Awards, which is a program sponsored by clubs and districts. The lockup comprises the club or district signature and the program name (see example). You can use either the Masterbrand Signature or the Masterbrand Signature Simplified when you create your logo. We recommend using the simplified version if the logo will be smaller than 1.25 cm (0.5 inches) or will be embroidered. Find templates for creating your own lockup on the Brand Center, rotary.org/brandcenter.