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The work of Rotary begins in the community, and every community has its own unique needs and concerns. While we serve in countless ways, we’ve focused our efforts in six key areas to maximize our impact. These areas encompass some of the world’s most critical and widespread humanitarian needs. Rotary members planning new service projects are encouraged to consider these areas and the many opportunities for innovative projects within them. 

Rotary International and The Rotary Foundation have adopted seven areas of focus as organizational priorities: 

  • Peace and conflict prevention/resolution

  • Disease prevention and treatment

  • Water and sanitation

  • Maternal and child health

  • Basic education and literacy

  • Economic and community development

  • Environment

There are countless ways that Rotary clubs can address these issues both locally and internationally.

Monthly Themes

Month Theme Headline Overview
July New Rotary Year & Month of Change "Together, we can change anything" Celebrate the start of the new Rotary year & change
August Membership & New Club Development "Building a stronger Rotary" Focus on growing and strengthening Rotary's reach
September Basic Education and Literacy "Empowering Education" Support education and literacy in local communities
October Economic and Community Development "Empowering Entrepreneurs" Promote economic development & create opportunities
November Rotary Foundation "Doing Good in the World" Celebrate the foundation's work and impact
December Disease Prevention and Treatment "Supporting Health and Wellness" Raise awareness of health issues and prevention
January Vocational Service "Building a Better World" Encourage ethical business practices & service
February Peacebuilding and Conflict Prevention "Promoting Peace" Promote peace and understanding between communities
March Water, Sanitation, and Hygiene "Improving Clean Water Access" Improve access to clean water and sanitation
April Maternal and Child Health "Supporting Moms and Kids" Promote maternal and child health initiatives
May Youth Service "Empowering the Next Generation" Engage and support young people in service
June Rotary Fellowships "Connecting through Fellowship" Connect with Rotary members worldwide